This market has been created by KERB. KERB is a membership organisation of London’s most promising street food traders. We believe that the food on our streets should be filled with incredible, diverse, slap-you-round-the-face-it’s-so-good flavour, and that the talented traders behind it should have the best chance possible to do what they love, develop their businesses and, ultimately, succeed from the kerb up.

Seven Dials Market was our first step indoors and provides a golden opportunity to keep driving this thing forward – to bring our culture and community together under one roof, to give independence a solid place to thrive in the heart of this city and to show off just how great London tastes!

In 2024, we’re taking seven steps towards sustainability. Join us on the journey here.


KERB was founded by Petra Barran who began talent spotting and organising traders from her choc-mobile, Choc Star, in 2010. The idea for KERB was basically incubated in an ice cream van! While scooping and shaking all chocolate everything, Petra spotted an opportunity to do something with all the talent and flavour she saw in her fellow traders.

The idea was to cluster – to seek out the most exciting street food talent, bring them together on the streets of London and progress this dynamic but previously unorganised industry.

KERB has been at the helm of the London street food scene since launching in 2012 at King’s Cross. We have improved the quality of food served on the capital’s streets, legitimised the industry through professionalising its practices, given Londoners something tasty to sink their teeth into and grown a community of entrepreneurs who are driving real change across the city’s food landscape.

Find out more